Because we all benefit when artists are able to pursue their passions.
Role of Designer

University of Virginia psychologist Jonathan Haidt includes a path in his Elephant/Rider metaphor describing the relationship between left-brain and right-brain thinking.  The path represents the infrastructure, map or instructions that provide directions.  But it is unclear how the path is created.

This is a telling oversight, because as Joseph Campbell noted, “If you see the path, then it is not your own.”  For a logical, conservative, left-brain thinker, this might be preferable to follow a well-worn path, but to innovators and creative thinkers, the road never traveled will always have an appeal.

The Designer’s role is to lead to Rider to an established path, or make a new path safe, while inspiring the elephant to create a new path.  The Designer sees the big picture and articulates a vision that inspires action which appeals to both the Rider and the elephant.  The Designer serves multiple tasks, including:  Observer, Oracle, Organizer, Orchestrator, Orator.

Very few individuals are adept in all of these areas, but an effective leader knows the value of these functions and finds ways to create the vision for the organization by engaging and utilizing all stakeholders.

The task of the Designer is best described by the 19th century philosopher, Arthur Schopenhauer, not to see what no one yet has seen, but to think what nobody yet has thought about that which everybody sees.

The Designer is an important participant in the elephant/Rider metaphor and often overlooked.  The Designer serves as the visionary and necessary leader to find new paths and create unrealized destination that neither the elephant nor Rider are equipped to find. 

 

BACK